Pepsi turns to BBDO

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Pepsi-Cola Co., Somers, N.Y., tapped BBDO Asia Pacific, Hong Kong, to handle media planning for its international Mirinda and 7 UP brands in Thailand, the Philippines, Singapore, Malaysia, Indonesia and Vietnam. Ogilvy & Mather previously handled. Worldwide creative duties on the brands were awarded to Goodby, Silverstein & Partners, San Francisco, last fall. BBDO also has been awarded new creative for Pepsi-Cola and Mountain Dew in those Asian countries.

Copyright July 1998, Crain Communications Inc.

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