PEPSI TWEAKS COKE GLOBALLY

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Pepsi-Cola Co. is taking its U.S. comparative ad strategy to the rest of the world with an estimated $80 million to $100 million, 30-country campaign.

One Pepsi spot from BBDO Worldwide features a microscope examining the sub-molecular structure of Pepsi and Coke. Initially, there is no difference; both feature slobs asleep in gardens. On closer inspection, the Coke sample reveals a dowdy wife mowing the lawn, but Pepsi shows us sexy supermodel Cindy Crawford cutting the grass.

Another witty commercial for the flagship brand stars a 102-year-old martriach who prefers Coca-Cola and complains about the loud and noisy younger Pepsi generation-in their 80s.

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