When the big corporate structure can't do it, the divisions will! Pepsi's U.K. division launched a Web site called The Fridge
, which features Pepsi product infomation and sponsorship information/contests about the Edinburg "Fringe" Festival. Pepsi joins upstarts such as McDonald's Austrian
division, a Pizza Hut
branch which offers online ordering for those in the Santa Cruz, Calif. area, and various car dealerships such as Northbend (Wash.) Chevy/Olds/Geo
, all of which have gone ahead with a Web site even though their parent companies do not have an Internet presence yet.
Copyright August 1995 Crain Communications Inc.