Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pepsi unveils MLB pact details

Published on .

Major League Baseball and the Pepsi-Cola Co. disclosed details of a five-year, $50 million sponsorship pact. A logo and tagline, "Pepsi: The choice of Major League Baseball," will be featured in its sponsorship activities. Pepsi will sponsor MLB All-Star Game balloting conducted through 5,500 7-Eleven stores, but won't be involved in balloting done in stadiums as Coca-Cola Co. has exclusive sponsorship deals with most MLB teams. Pepsi has agency BBDO Worldwide, New York, working on four MLB-themed TV spots, which Pepsi previewed for reporters today, but they will most likely hit next season.

Copyright March 1997, Crain Communications Inc.

Most Popular
In this article: