Major League Baseball and the Pepsi-Cola Co. disclosed details of a five-year, $50 million sponsorship pact. A logo and tagline, "Pepsi: The choice of Major League Baseball," will be featured in its sponsorship activities. Pepsi will sponsor MLB All-Star Game balloting conducted through 5,500 7-Eleven stores, but won't be involved in balloting done in stadiums as Coca-Cola Co. has exclusive sponsorship deals with most MLB teams. Pepsi has agency BBDO
Worldwide, New York, working on four MLB-themed TV spots, which Pepsi previewed for reporters today, but they will most likely hit next season.
Copyright March 1997, Crain Communications Inc.