PepsiCo's $35M Aussie media business in review

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PepsiCo Australia is reviewing its $35 million consolidated media business. Contenders include Ogilvy & Mather, which handles KFC worldwide outside Australia; Leo Burnett Connaghan & May, handling Frito-Lay; Clemenger/ BBDO, handling Pepsi-Cola and Pizza Hut; and Merchant & Partners, media buyer for KFC's Australian agency, John Singleton Advertising.

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