Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

PepsiCo's stock gained on completion of a $3.3 billion acquisition of Tropicana Products from Seagram Co. Aug. 25, a new weapon against Coca-Cola Co.'s Minute Maid. But by the next day, the stock continued its downward trend. The deal could hit trouble; a federal lawsuit by Ocean Spray Cranberries seeks to block Pepsi from distributing single servings of Tropicana. Separately, a federal judge ruled Aug. 27 PepsiCo can proceed with an antitrust suit against Coca-Cola Co. on access to the fountain business.
Most Popular
In this article: