Perksatwork.com takes fresh name, plans ads

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Perksatwork.com, a portal employers can provide to their employees to help them handle issues such as planning a move, finding childcare, and buying and financing a new home, changed its name to Abilizer Solutions. The company, which said the name change better reflects its service, will retain the Perksatwork.com brand and URL for its shopping area. Abilizer last month chose the Martin Agency, Richmond, Va., to handle a consumer campaign that will break this fall in cities such as Dallas, Seattle and San Francisco. Spending was undisclosed.

Copyright June 2000, Crain Communications Inc.

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