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Perri Stein named to UPN ad sales post

Published on .

Perri Stein has been named senior VP-advertising sales for TV network UPN's new ad sales division. Ms. Stein, currently VP-news sales for NBC, was seen as a surprise choice for the post. UPN ad sales had been handled by Premier Advertising Sales.

NBA licenses Nike, Starter, ChampionNBA Properties is expected to announce soon that it has sold licenses in the authentic apparel category to Nike, Starter Corp. and Champion; the latter currently holds an exclusive on the category. The new deals go into effect with the 1997-98 season.

Direct
American Express Co. awarded Draft Direct's office here an assignment for three new programs intended for Bronner Slosberg Humphrey, Boston, which resigned the account. The programs include Membership Rewards, Sign & Travel, and alternative channel marketing. Ann Hughes becomes account director for the business.

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