NBA licenses Nike, Starter, ChampionNBA Properties is expected to announce soon that it has sold licenses in the authentic apparel category to Nike, Starter Corp. and Champion; the latter currently holds an exclusive on the category. The new deals go into effect with the 1997-98 season.
American Express Co. awarded Draft Direct's office here an assignment for three new programs intended for Bronner Slosberg Humphrey, Boston, which resigned the account. The programs include Membership Rewards, Sign & Travel, and alternative channel marketing. Ann Hughes becomes account director for the business.