×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Perrier names OgilvyInteractive AOR

Published on .

The Perrier Group of North America, a division of Nestle, has named OgilvyInteractive its online agency of record following a review. Billings were undisclosed. Other agencies participating in the review include Think New Ideas, New York, and Strategic Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive, all San Francisco. Also, Paul Bova was named manager-interactive business development, for the Perrier Group, from brand manager of marketing.

OgilvyInteractive plans to develop a unified Web strategy for all 14 Perrier Group brands including Poland Spring, Deer Park, Calistoga and Ozarka. Ogilvy & Mather Worldwide handles Perrier's traditional brand advertising.

Copyright November 1998, Crain Communications Inc.

In this article:
Most Popular