The Perrier Group of North America, a division of Nestle, has named OgilvyInteractive its online agency of record following a review. Billings were undisclosed. Other agencies participating in the review include Think New Ideas, New York, and Strategic Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive, all San Francisco. Also, Paul Bova was named manager-interactive business development, for the Perrier Group, from brand manager of marketing.
OgilvyInteractive plans to develop a unified Web strategy for all 14 Perrier Group brands including Poland Spring, Deer Park, Calistoga and Ozarka. Ogilvy & Mather Worldwide handles Perrier's traditional brand advertising.
Copyright November 1998, Crain Communications Inc.