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Perrier serves account to McCann-Erickson

Published on .

Perrier Group of America has awarded McCann-Erickson Worldwide, New York, accounts for its Arrowhead Mountain Spring Water and Deer Park brands. In '96, spending on the brands was $2 million. McCann was also named media buying agency of record for all Perrier brands. Waring & LaRosa, now absorbed into Young & Rubicam, had handled; Y&R previously was agency of record for media buying.

Copyright March 1997, Crain Communications Inc.

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