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Pesci speaks for Canon

Published on .

Canon USA, Lake Success, N.Y., this month launches a series of TV spots promoting its all-in-one office machines, featuring the voice-over of ``GoodFellas'' actor Joe Pesci. Three 30-second spots promoting the copy-scan-print-fax machines will run from April to June on Major League Baseball, NBA playoffs and the PGA's U.S. Open, as well as on national cable networks and in key spot markets. DCA, New York, created the campaign, tagged ``Here's the future. Let's get to work.'' Complementary magazine ads will run from May to July. Canon plans to spend about $100 million on advertising this year.

Copyright April 1999, Crain Communications Inc.

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