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Published on .

Women in bras and panties lie in fields of flowers that match in a TV spot breaking nationally today for J.C. Penney Co.'s Floralace lingerie. Unlike the tack marketers such as Victoria's Secret are taking in appealing to men, Penney's approach focuses on a woman's need to feel feminine. "Funny thing, men think we buy lingerie just for them," one model says in the spot. Originally produced for the Hispanic market, the spots were created by Penney's Hispanic
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