Frankel, Chicago, named Peter Frankel, 34, son of founder Bud Frankel, to the new post of vice chairman. The senior Mr. Frankel remains chairman. The younger Mr. Frankel has worked for four years at the agency, which has $77 million in gross income and ranks ninth among U.S. marketing services agencies. Setting up a succession plan within the Frankel family lays to rest, at least temporarily, speculation the company might consider selling out to a large network. Mervyn's seeks agency for $10 million account
Mervyn's seeks agencyDayton Hudson Corp.'s troubled Mervyn's department store chain is reviewing its estimated $10 million broadcast account, now in-house. The midprice chain, based in Haywood, Calif., seeks an agency to redevelop its TV advertising.
Copyright January 1999, Crain Communications Inc.