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PetPlanet.com, Gay.com ink marketing deal

Published on .

Online pet supply, information and advice site PetPlanet.com announced an exclusive e-commerce, advertising and programming deal with gay and lesbian portal Gay.com Network. Under the deal, PetPlanet.com will be Gay.com's sole pet supply and content provider. Also, a co-branded PetPlanet.com site will be built for Gay.com. PetPlanet.com also will get advertising and e-commerce placement throughout Gay.com. Financial terms were not disclosed.

Copyright January 2000, Crain Communications Inc.

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