Petry adds Women's Wire

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Women's Wire, San Mateo, Calif. tapped Petry Media Corp.'s Petry Interactive unit to represent its women's-oriented site on the World Wide Web. Petry will work to match themed content areas with advertisers hoping to reach the target demographics these areas represent. An example of this sponsorship is Levi's for Women's presence in the site's new "Getting There" area profiling successful women.

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