Pets.com, a San Francisco-based Internet retailer of pet supplies, chose TBWA/Chiat/Day
as first agency of record for its multimillion-dollar branding account. Privately held Pets.com is funded by online retailer Amazon.com and well-known Net venture capitalist Hummer Winblad Venture Partners. A campaign is scheduled to launch this summer.
Copyright June 1999, Crain Communications Inc.