taps TBWA

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Most Popular, a San Francisco-based Internet retailer of pet supplies, chose TBWA/Chiat/Day as first agency of record for its multimillion-dollar branding account. Privately held is funded by online retailer and well-known Net venture capitalist Hummer Winblad Venture Partners. A campaign is scheduled to launch this summer.

Copyright June 1999, Crain Communications Inc.

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