VP-marketing departs

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John Hommeyer, VP-marketing at online pet supply retailer, has left the company. Mr. Hommeyer, a former Procter & Gamble Co. executive, spearheaded the well-regarded "Sock Puppet" ad campaign, created by TBWA/Chiat/Day, San Francisco. The campaign culminated with a spot on this year's Super Bowl. Mr. Hommeyer couldn't be reached for comment; a spokeswoman said Mr. Hommeyer resigned to work on a startup company with a college friend. His responsibilities are being handled by Amy Robinson, senior director of marketing. The spokeswoman said doesn't plan to replace Mr. Hommeyer. took a major hit in the recent stock market turndown; after going public in February, the company's stock has lost more than 75% of its value. At the same time, the company is under intense scrutiny for its marketing expenses; the company spent $19.5 million in measured media in the first quarter, according to Competitive Media Reporting, but generated just $7.7 million in net sales. From the company's inception through the end of the first quarter, accumulated a loss of more than $100 million.

Copyright July 2000, Crain Communications Inc.

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