John Hommeyer, VP-marketing at online pet supply retailer Pets.com, has left the company. Mr. Hommeyer, a former Procter & Gamble Co. executive, spearheaded the well-regarded "Sock Puppet" ad campaign, created by TBWA/Chiat/Day
, San Francisco. The campaign culminated with a spot on this year's Super Bowl. Mr. Hommeyer couldn't be reached for comment; a Pets.com spokeswoman said Mr. Hommeyer resigned to work on a startup company with a college friend. His responsibilities are being handled by Amy Robinson, senior director of marketing. The spokeswoman said Pets.com doesn't plan to replace Mr. Hommeyer. Pets.com took a major hit in the recent stock market turndown; after going public in February, the company's stock has lost more than 75% of its value. At the same time, the company is under intense scrutiny for its marketing expenses; the company spent $19.5 million in measured media in the first quarter, according to Competitive Media Reporting, but generated just $7.7 million in net sales. From the company's inception through the end of the first quarter, Pets.com accumulated a loss of more than $100 million.
Copyright July 2000, Crain Communications Inc.