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Pfizer buying Bain de Soleil

Published on .

Procter & Gamble Co. sold its Bain de Soleil suncare line to Pfizer, which will market it through its Consumer Health Care Group. Terms of the deal were not disclosed. The sale follows P&G's announcement earlier this summer that it would divest non-strategic brands. N W Ayer & Partners, New York, was the brand's agency of record at P&G.

Copyright August 1995 Crain Communications Inc.

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