On the block are Adams confectionery, known for brands such as Trident gum and Halls lozenges, and Schick-Wilkinson Sword shaving products, which markets the Schick brand.
Pfizer Chairman-CEO Hank McKinnell
Pfizer has hired Merrill Lynch and Lazard as investment bankers to explore options for Adams and Morgan Stanley for Schick-Wilkinson Sword.
Adams, which had $1.9 billion in sales in 2001, also markets Dentyne and Certs. Schick, with $620 million in 2001 sales, markets Xtreme III razors and Silk Effects. And under the Wilkinson Sword brand, it manufactures ceremonial swords.
Pfizer spent $17.5 million on Schick in 2001 and $93 million on Adams brands. Schick is handled by WPP Group's J. Walter Thompson, New York, while Cordiant Communications Group's Bates Worldwide, New York, is the agency for Adams.