Pfizer, New York, has awarded Deutsch
, New York the estimated $75 million account for its anti-allergy drug Zyrtec. Deutsch bested McCann-Erickson Worldwide, Merkley Newman Harty and Ogilvy & Mather Worldwide, all New York, to win the account. The previous agency was HMC, New York. Advice & Advisors, New York, consulted on the review.
Copyright August 1999, Crain Communications Inc.