PFIZER, VIACOM PLUS DISCUSS MARKETING PACT

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(June 18, 2001) -- Pfizer is discussing an integrated marketing pact with Viacom Plus that would be worth more than $100 million, Electronic Media reports today. Lead on the deal would be CBS, where Pfizer (including Warner-Lambert Co.) spent about $78 million last year, according to Taylor Nelson Sofres' CMR. It would be the second-richest Viacom Plus deal to date, following the company's recent $300 million pact with Procter & Gamble Co.

Copyright June 2001, Crain Communications Inc.

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