(June 18, 2001) -- Pfizer is discussing an integrated marketing pact with Viacom Plus that would be worth more than $100 million, Electronic Media
reports today. Lead on the deal would be CBS, where Pfizer (including Warner-Lambert Co.) spent about $78 million last year, according to Taylor Nelson Sofres' CMR. It would be the second-richest Viacom Plus deal to date, following the company's recent $300 million pact with Procter & Gamble Co.
Copyright June 2001, Crain Communications Inc.