×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

PFIZER, VIACOM PLUS DISCUSS MARKETING PACT

Published on .

(June 18, 2001) -- Pfizer is discussing an integrated marketing pact with Viacom Plus that would be worth more than $100 million, Electronic Media reports today. Lead on the deal would be CBS, where Pfizer (including Warner-Lambert Co.) spent about $78 million last year, according to Taylor Nelson Sofres' CMR. It would be the second-richest Viacom Plus deal to date, following the company's recent $300 million pact with Procter & Gamble Co.

Copyright June 2001, Crain Communications Inc.

Most Popular
In this article: