Pharmacia opens reviews for $15 mil in business

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Pharmacia & Upjohn has placed several accounts for its over-the-counter products into review, including Cortaid, Kaopectate and Pediacare, according to executives familiar with the marketer's plans. Spending is estimated at $12 million to $15 million. Mark Rothman & Associates, New York is the consultant on the review.

Copyright August 1999, Crain Communications Inc.

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