Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pharmacia opens reviews for $15 mil in business

Published on .

Pharmacia & Upjohn has placed several accounts for its over-the-counter products into review, including Cortaid, Kaopectate and Pediacare, according to executives familiar with the marketer's plans. Spending is estimated at $12 million to $15 million. Mark Rothman & Associates, New York is the consultant on the review.

Copyright August 1999, Crain Communications Inc.

Most Popular
In this article: