Phat Farm to break new print campaign in March

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Phat Farm is breaking a campaign themed "The new American dream" in March publications. TV and radio may follow in the fall. The campaign is designed to broaden the appeal of Phat Farm apparel to the general market. Icon Lifestyle Marketing, New York, handles.

New study reveals Hispanic reading habits

According to a Hispanic readership study released by American Advertising Federation and National Association of Hispanic Publications, the average Hispanic reader is 42 years old with an average household income of $31,994. Nearly 41% of the readers surveyed own homes. The national average for Latino print media is 2.9 readers per copy; 10% prefer to read in English while 56% prefer Spanish. On average, readers spend about 1.3 hours with an issue; 76% look for real estate ads; 74%, attraction and event ads; 63%, food ads; 54%, restaurant ads and 42% travel ads.

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