PhD, a media network that combines Advanswers, St. Louis and Chicago; Creative Media, New York; and HYPN in Canada, will also be restructured.
As part of
Omnicom said PentaCom will remain in Detroit and be renamed PhD Detroit. Other PhD agencies, include shops in New York and San Francisco, will also be branded PhD.
The account shift boosts PHD's billings to almost $4.5 billion in the U.S.