'Tis the season, of course, to "bang away on" CD-I's recently lowered (again) prices to holiday shoppers and to promote the fact that the system, which plays games, movies, music CDs and special educational fare (it's also bundled with plenty of free software), is "graphically sophisticated and more cerebral than Sega," says creative director Larry Postaer. "It can take you on a tour of the Smithsonian."
Rob Pritts directed through Backyard Productions, Chicago. Other credits to writer Wendi Knox and AD Mark Erwin.
"It's a cross between James Bond and 'The Avengers,'" says creative director Larry Postaer, by way of describing an adventurous new TV/cinema spot, directed by Propaganda's David Fincher, for the Honda Del Sol convertible from the Los Angeles-based Rubin Postaer & Associates. "You know, the whole idea of an English duo tooling around in their car trying to save the world." The blend of live action and computer animation dramatizes the joys of the car's removable roof while attempting to "put some fun back in the Honda line," Postaer says.
The spot opens as a dashing couple are cruising along the freeway while a sinister attack helicopter hovers overhead. Suddenly a "Mad Max"-styled villain is lowered from the chopper, latches onto the car like a bug and attempts to claw his way in with steel-tipped gloves. In typical Bond fashion, the suave driver leans over for a high-speed smooch, but instead pushes a button that ejects the roof and the goon.
The spot, which will be seen during the Super Bowl, was originally meant to be all live action, but insurance and safety issues called for special-effects from Venice, Calif.'s Digital Domain, where shots of the helicopter were created digitally.
Mill Valley, Calif., sound designer Ron Klyce, and L.A.'s Elias Music created the '60s-ish action score. Other credits to writer Bob Coburn, AD Gary Yoshida and producer Gary Paticoff.
Noting that "revenge and resurrection of the downtrodden" is a common theme in Sega's crazy campaigns, Goodby, Silverstein & Partners copywriter Harry Cocciolo says that he and art director Sean Ehringer decided it was time to give the diminutively challenged their say. The pair also needed a more involved storyline, one that could introduce a new elfin character, Knuckles, to the Sonic the Hedgehog series, and also promote Sega's extra-levels game technology.
So in a funny new Sega spot for the holiday season, two elves (played by midgets, of course) who've gone Hollywood lounge poolside, nursing drinks, as they flash back to when they were toiling away at the North Pole and grumpy old Santa vetoed their brilliant videogame idea. "Guess what?" says one, "We sold it to Sega!"
"And guess who's laughing now, fat man!" chortles his partner.
The spot closes with a breathaking shot of their mega mansion and, of course, the requisite full-sized babe, who coos in a breathy voice, "Sega."
Zack Snyder directed through The End in Los Angeles, with music and sound design by San Francisco-based Earwax.
Former Laughlin/Constable, Milwaukee, art director Mike Fornwald is smiling because he's just cut major cheese-"Gone With the Winds," his first cartoon collection, devoted entirely to the joys and sorrows of shorts-burning flatulence. Frustrated with having editors "surgically change" his cartoons in business publications, Fornwald says, this was a chance to "draw them fat and draw them gross."
He started the book in March when his work didn't make it into the One Show. "I had this idea and I was just lolly-gagging and getting real frustrated," he explains. So he put his best poot forward and founded Pleas (Help Us Quit Our Day Jobs), Milwaukee, to publish the book himself. With plans to collaborate with unfulfilled creatives like himself, Fornwald is eyeing greeting cards, more humor books and even directing comedy commercials. He'll also rejoin Chicago's Arian Lowe & Travis as an ACD, working via modem.
A National Lampoon and "SNL" fan, Fornwald blew his book full of similarly sophomoric humor. A "fair warning to all you ass kissers out there," for instance, pictures a fat man with his face planted on his boss' butt. "I did it on something I know something about," Fornwald says, adding he could have been