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Philip Morris abandons more magazines

Published on .

Philip Morris USA continues to pull cigarette ads from magazines over its concerns about teen readership. A company spokesman confirmed late June 15 that its cigarette ads would no longer run in five Spanish-language versions of titles that were among the 42 it announced it would remove its ads from last week--Cosmopolitan, Elle, Glamour, People en Espanol and Vogue. Also off Philip Morris' list is ESPN the Magazine, which was omitted from the earlier list because the 2-year-old title had not yet been included in surveys on teen readership. "We looked at the data we had available for similar publications and tried to do a comparison,'' the PM spokesman said. "We thought it was a responsible decision to make in the absence of data for these publications.''

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