A summer outdoor and print campaign aims to link L&M with adventure and traveling under the slogan: "Feel the flavor uniting the world."
As part of the campaign, redesigned L&M packs will feature an invitation to attend dancing parties to be held in major cities including Moscow and St. Petersbourg.
Aimed mainly at the lower-medium range segment of the country's tobacco market, L&M retails at 45 Cents a pack. Competitors include Yava, a local brand marketed by British-American Tobacco and R.J. Reynolds' Petr1.
Copyright July 2000, Crain Communications Inc.