Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(June 29, 2001) MOSCOW -- "World without walls, borders and visas, be a part of it" is the endline of the promotional marketing drive Philip Morris is launching in Russia for its L&M brand.

Kicking off the effort is an outdoor campaign in 105 major towns in Russia and a magazine campaign (Elle, Cosmopolitan, Geo, Seven Days and XXL), both inviting consumers to send three coupons from L&M packs to take part in a competition.

Prizes include 10,000 mini-radios, computers, meditation balls and African tam-tam drums. Up to 70 participants can win a free trip to an unspecified location called "Global Village."

Supporting the media campaigns is an event-marketing push handled by Union Linx promotional agency involving a concert tour in eight leading towns featuring world famous DJs. -- Sergey Rybak

Copyright June 2001, Crain Communications Inc.

Most Popular
In this article: