Philip Morris promo expected after recall

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Tobacco distributors and stock analysts said they expect Philip Morris USA to unveil a "welcome back" promotion for its products next week once the company completes its recall of 8 billion cigarettes in 35 packages, including many Marlboro packages. Philip Morris said this week it was concentrating on completing the recall and had no immediate plans for promotions. The company this week estimated the cost of the recall and lost business could be up to $200 million.

campaign with cabbies
Subway Sandwich & Salad Shops today breaks the first in a series of TV spots starring Bucky and Vinny--the cab drivers turned Showtime movie critics--driving around the country critiquing Subway sandwiches. The first two spots in the roughly $40 million campaign from Hal Riney & Partners/Heartland, Chicago, feature the duo in their native New York City. The 10,500-unit Subway will open another 1,000 stores this year.

review
Guinness-owned United Distillers declined to confirm U.K. news reports that it is reviewing its estimated $45 million global ad business for Johnnie Walker whiskey, now handled by WCRS London in Europe, J. Walter Thompson Co. in Asia-Pacific, and Leo Burnett Co. in Latin America. Guinness said it is "constantly looking at our agency arrangements."

plans European cosmetics line
Procter & Gamble Co. confirmed this week it planned to introduce a line of cosmetics under the Oil of Olay range in Europe. P&G said the line's introduction will most likely occur early in 1996, but sources did not provide a schedule for the introduction, discuss which markets would get the product or mention specific marketing plans for the range. P&G sources earlier confirmed the company was testing such a line in Germany under the Oil of Olay name.

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