campaign with cabbies
Subway Sandwich & Salad Shops today breaks the first in a series of TV spots starring Bucky and Vinny--the cab drivers turned Showtime movie critics--driving around the country critiquing Subway sandwiches. The first two spots in the roughly $40 million campaign from Hal Riney & Partners/Heartland, Chicago, feature the duo in their native New York City. The 10,500-unit Subway will open another 1,000 stores this year.
Guinness-owned United Distillers declined to confirm U.K. news reports that it is reviewing its estimated $45 million global ad business for Johnnie Walker whiskey, now handled by WCRS London in Europe, J. Walter Thompson Co. in Asia-Pacific, and Leo Burnett Co. in Latin America. Guinness said it is "constantly looking at our agency arrangements."
plans European cosmetics line
Procter & Gamble Co. confirmed this week it planned to introduce a line of cosmetics under the Oil of Olay range in Europe. P&G said the line's introduction will most likely occur early in 1996, but sources did not provide a schedule for the introduction, discuss which markets would get the product or mention specific marketing plans for the range. P&G sources earlier confirmed the company was testing such a line in Germany under the Oil of Olay name.