×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Philips buys Sonicare

Published on .

Royal Philips Electronics, Amsterdam, acquired Optiva Corp., Seattle, marketer of personal care appliances including Sonicare power toothbrushes. Optiva will merge with Philips' Domestic Appliances & Personal Care unit. Terms of the sale, which is subject to regulatory and other approvals, were not disclosed.

Copyright August 2000, Crain Communications Inc.

Most Popular
In this article: