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Philips may consolidate $300M media account

Published on .

Philips is said to be considering consolidating more than $300 million in consumer electronics and domestic appliance media buying and planning. Last week, Philips said it would align its corporate and consumer electronics creative business with Euro RSCG, Paris, and its household and personal care appliance business with D'Arcy Masius Benton & Bowles. Philips also this week awarded a new $100 million global media account to Euro RSCG's independent Mediastar, London, previously handled on a by-country basis.

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