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Philips eyes second Bowl spot

Published on .

Philips Lighting Co, Somerset, N.J., is considering trying to score a last-minute, second-half Super Bowl buy. Philips likely would run a spot promoting halogen bulbs that it debuted in November. Sister company Philips Electronics already is set to make Philips' Super Bowl debut with a brand spot showing its first HDTV set. Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, handles Philips.

Copyright January 1999, Crain Communications Inc.

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