Philips launches Web site in India

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MUMBAI--Philips India Limited is planning to plug its products on the Web by the end of the year, adding to the growing number of marketers turning to e-commerce in India.

Philip.com currently serves as a showcase of all products availableunder the Philips brand, but the Dutch consumer and electronicsmanufacturer has undertaken research to find out which of its products in its four categories -- consumer electronics, business electronics, domestic appliances and lighting -- are most relevant to e-commerce.

"Our Net strategy has to be relevant and yet flexible to cater to the evolving customer," said Kaushik Roy, head of corporate brand strategy, Philips India Ltd.

Philips is looking at money-transfer systems with high security, a critical need given that India doesn't have extensive legislation in place for e-commerce.

Philips's long-term plans are to use the Net as a medium to showcase it's technological strength and to build consumer-brand relationships, rather than just driving for sales volumes.

Copyright July 1999, Crain Communications Inc.

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