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Philips unplugs $30M from Fallon

Published on .

N.V. Philips is pulling its $30 million consumer electronics account from Fallon McElligott, Minneapolis, and its $2 million lighting account from McKinney & Silver, Raleigh, N.C. The move is part of a globalization of its advertising that will see Euro RSCG handling lighting and electronic products globally with personal products worldwide handled by D'Arcy Masius Benton & Bowles. Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, is expected to pick up the Magnavox and Philips brand names in the U.S., while DMB&B continues to handle Norelco.

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