×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

PHILLY SNACK BARS GO FOR HALO EFFECT

Published on .

Kraft Foods shows how its new Philadelphia Snack Bars can give homemakers a bit of heavenly indulgence during their hectic day. Hoping to gain a piece of the $18 billion sweet snacks category and compete with Sara Lee Corp.'s successful Cheesecake Bites and Cheesecake Singles, Kraft is reaching out to moms with the refrigerated grab-and-go treats. In a spot from J. Walter Thompson USA, Chicago, an angel invites them to take a well-deserved break and try "A little taste of heaven." Copywriter: Christine Osborne. Art director: Dan
Most Popular
In this article: