PHILLY SNACK BARS GO FOR HALO EFFECT

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Kraft Foods shows how its new Philadelphia Snack Bars can give homemakers a bit of heavenly indulgence during their hectic day. Hoping to gain a piece of the $18 billion sweet snacks category and compete with Sara Lee Corp.'s successful Cheesecake Bites and Cheesecake Singles, Kraft is reaching out to moms with the refrigerated grab-and-go treats. In a spot from J. Walter Thompson USA, Chicago, an angel invites them to take a well-deserved break and try "A little taste of heaven." Copywriter: Christine Osborne. Art director: Dan
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