From the Conquistador Resort in Puerto Rico

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Photography by Doug Goodman

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FAJARDO, Puerto Rico ( -- Laurel Wentz, Advertising Age’s international and multicultural editor (above, left), presented Ad Age research based on an online survey of marketers and agencies about Hispanic magazines. Above, right: From the left, David Taggart, group publisher Editorial Televisa, moderated the marketers’ panel; Rick Marroquin, director of marketing, McDonald’s USA; Fina Disalvo, U.S. ethnic communication planning and media manager, Procter & Gamble; Manny Gonzalez, brand director, Scotch, Diageo North America.

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Above left: On the planner and buyers’ panel were Elena Marroquin, VP-director of strategy, Tapestry, Starcom MediaVest Group; Alex Pallete, VP-director of account planning, Vidal Partnership; and Nancy Tellet, VP-director of strategic planning and media services, SiboneyUSA. Above right: From left are Bob Corscadden, senior VP and chief marketing officer, Tyson Foods; Alex Lopez Negrete, president-CEO and chief creative officer, Lopez Negrete Communications, and chairman of the Association of Hispanic Advertising Agencies, and Fabio Freyre, CEO, Latina Media Ventures.

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Tyson Food's Bob Corscadden (above left) said Tyson spends more than $1 million a year, about 20% of the company’s Hispanic budget, on U.S. Hispanic magazines. Above right: Latina Media Ventures' Fabio Freyer; Alvaro Saralegui, Latina Media Ventures; and Nina Link, president-CEO of the Magazine Publishers Association.

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