Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

NORWALK, CONN.: Celebrating the 25th anniversary of ads on shopping carts at original customer Price Chopper, Actmedia President Wayne W. LoCurto (c.) presents plaques to store execs Allen Falvey (l.), director of consumer promotions, Warner Wellcome, and Jim Mizeur, VP of grocery merchandising, Price Chopper. WW's Listerine was the first brand to advertise on shopping carts, now a $1 billion in-store marketing industry, according to Actmedia. g

Send submissions for Photo Review to: Photo Review, Advertsising Age, 740 Rush St., Chicago, Ill. 60611. Please send color transparencies or color prints.

Most Popular
In this article: