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NORWALK, CONN.: Celebrating the 25th anniversary of ads on shopping carts at original customer Price Chopper, Actmedia President Wayne W. LoCurto (c.) presents plaques to store execs Allen Falvey (l.), director of consumer promotions, Warner Wellcome, and Jim Mizeur, VP of grocery merchandising, Price Chopper. WW's Listerine was the first brand to advertise on shopping carts, now a $1 billion in-store marketing industry, according to Actmedia. g

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