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NEW YORK: A campaign for Ralston Purina Co.'s Dog Chow won top honors at the Effie Awards, sponsored by the New York American Marketing Association. From left here: Vanessa Reed, marketing director, People, a sponsor of the event; James von der Heydt, exec VP, Ralston Purina; Rob White, director of account planning, and Pat Fallon, chairman, both of Purina agency Fallon McElligott; and Hank Bernstein, senior VP, D'Arcy Masius Benton & Bowles, president of the AMA chapter's board.
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