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New York: FCB/Leber Katz Partners and Nabisco Biscuit Co. won the Grand Effie Award from the New York chapter of the American Marketing Association, citing their "Cookie Man" campaign for the Snackwell's line. Celebrants at the ceremony included (from l.) Jean Thomas, business director, Nabisco, and from the agency: Joe Catena, VP-art director; Bob Neuman, creative director; Colleen Gowl, exec VP-group management director; and Rich Carraro, VP-copywriter.
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