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Published on .

Los Angeles: Fitness guru Richard Simmons (r.), at a photo shoot, discusses his new line of low-fat and no-fat snacks with Kelly O'Keefe, president of O'Keefe Marketing, and Laurie Banks (2nd r.), VP-consumer merchandising, as a stylist waits to prepare him for the camera. Richmond, Va.-based O'Keefe is producing packaging, collateral and p.o.p. material for the line.
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