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Published on .

Austin, Texas: Executives from GSD&M and its clients gathered for a forum led by Jim Collins, co-author of "Built to Last: Successful Habits of Visionary Companies." Here Mr. Collins (from l.) chats with Wood Britton, director of marketing, Krispy Kreme; Roy Spence, president, GSD&M; Mac McAleer, exec VP of sales and marketing, Krispy Kreme; and Scott Livengood, president, Krispy Kreme.
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