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Published on .

New York: At the opening stop of a two-week sales tour to tout Sports Illustrated's plans for coverage of the 1996 Olympic Games were (from l.) Don Mahoney, New York ad director for SI; Publisher Dave Long; guest speaker Jeff Blaetnick, gold medal winner in wrestling in 1984; and Russ Elliot, VP-advertising and marketing communications, Schering-Plough Healthcare Products.
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