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New York: The European Society for Opinion & Marketing Research held its global marketing conference, sponsored by the Advertising Research Foundation and the Japan Marketing Association. From left: Vincent Barabba, general manager, General Motors Strategic Decision Center; Gunilla Broadbent, president, BAI International; Bryan Bates, director general of ESOMAR, Amsterdam; Mary Goodyear, conference chairman and chairman of Market Behaviour Ltd., U.K.; Anthony Adams, Wharton School, University of Pennsylvania; and keynote speaker Sir Colin Marshall, CEO, British Airways.
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