Photos From Ad Age China Branding Conference

Building Global Brands, the 2008 Beijing Olympics and China's Complex Media Scene

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McDonald's Corp. Exec VP-Global Chief Marketing Officer Mary Dillon was the keynote speaker at the first Ad Age China Branding Conference in Shanghai on Dec. 8. A standing-room-only crowd of about 270 marketers and other industry executives gathered at the Westin Hotel to hear speakers and panelists talk about building global brands, the 2008 Beijing Olympic Games and China's complex media scene. Other speakers included: Richard Lee, VP-marketing, Pepsi-Cola International; Li Sheng, VP and head of marketing-China, Visa International; Mark Fischer, managing director-China, NBA Properties; and Alfonso De Dios, associate director-media, Greater China, Procter & Gamble.

COMPANION STORY: AdAgeChina Branding Conference: A New Marketing Crisis Every Day

Photography by Kevin Lee

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SHANGHAI, China (AdAge.com) -- Above, left: Shanghai's Westin Hotel, where AdAgeChina's Branding Conference was held. Above, right: Attendees pick up their name tags.

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Above, left: Laurel Wentz, international editor, 'Advertising Age' (at far left), moderates a panel discussion. On the panel were (left to right) Richard Lee, VP-marketing, Pepsi-Cola International; P.T. Black, partner, Jigsaw; and Mark Fischer, managing director-China, NBA Properties. Above, right: Mark Fischer, managing director-China, NBA Properties.

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Above, left: Richard Lee, VP-marketing, Pepsi-Cola International, talks about local relevance. Above, right: P.T. Black, a partner at Jigsaw, said that international brands 'can bring the whole world to China.'

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Above, left: Participants wait to go inside. Above, right: Mary Dillon, exec VP-global chief marketing officer, McDonald's Corp, gives the keynote speech.

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