NEW YORK (AdAge.com) -- Six marketers honored by Advertising Age for their eco-marketing practices take the stage during Ad Age's first Green Conference, held ay New York University's Skirball Hall. From left, Susanne Sonderhoff, marketing manager for morporate, social and environmental responsibility, HP; Carol Yang, VP-corporate marketing, Timberland; Jonah Bloom, editor, Advertising Age; Marjorie Schussel, national manager, corporate communications, Toyota Motor North America; David Perry, senior VP- mountain division, Aspen Skiing Co.; Mark Norman, CEO, Flexcar; and Rob Michalak, director of social mission and public elations, Ben & Jerry's.
Mike Lawrence, exec VP-corporate responsibility and crisis/issues management, Cone: "There is a role for companies to educate, but we need to be very thoughtful about it. The corporate responsibility landscape is filled with opportunities and risks."
Marjorie Schussel, national manager, corporate communications, Toyota Motor North America: "Customers are now looking beyond products into the practices of companies and they are expecting more all the time."
From left, Lisa Fischer, senior VP-sales, Discovery Communications; Jennifer Vizina, VP-advertising, SS&K; and Evan Sternschein, exec VP-sales, Discovery Communications.
From left, Leyla Jaworski, realtor, Halliburton Homes; Jackie Sanders, VP-account director, Cement Works; and Jesse Halliburton, founder and president, Halliburton Homes.
From right, panelist Mark Norman, CEO, Flexcar; John Williams' president, Scoville Public Relations; and Rod Michalak, director of social mission and public elations, Ben and Jerry's, in the Green Room.