PIB ad pages sink 3.9% while revenue rises 5.1%

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Consumer magazine advertising pages for the first quarter of 1996 dropped 3.9% to 47,338.4, compared with the same period a year ago, but ad revenue was up 5.1% to $2.3 billion, according to figures released by the Publishers Information Bureau. March ad pages dropped 2.8%, with ad revenue up 6.2% to $914.4 million.

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