Just-released Publishers Information Bureau figures show continued strong growth in magazine advertising through the first half of 2000. Overall, ad pages rose to 138,629.34, or 14.4% over '99, led by a 56.1% leap in computer advertising to 10,925.53 pages. Computers also recorded the largest ad-page count, edging the still-slumping automotive category, which was down 8.2% to 10,816.37. Other big ad-page gains were recorded by retail, up 85.3% to 8,449.81, and media and advertising, up 68.4% to 8,634.35.
Copyright July 2000, Crain Communications Inc.