Magazine ad revenue for 1997 grew by $1.5 billion over 1996 to $12.76 billion, according to Publishers Information Bureau figures. The 13.1% growth over 1996 is the largest percentage gain the industry has seen since the 16.5% year-to-year gain posted in 1984. Ad pages increased 5.2% to 231,370.64. The top three spending ad categories were automotive, up 22.8% to 1.77 billion; toiletries and cosmetics, up 13.3% to $1.12 billion; and direct response companies, up 11.3% to $1.09 billion. PC Magazine
, Business Week
were the top five titles in ad pages for 1997.
Copyright January 1998, Crain Communications Inc.