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PICKIN' THE GAP

Published on .

Country guitarist Junior Brown-wearing his traditional cowboy hat and brandishing an instrument he designed himself-and wife, Tanya, perform an original piece that concludes with the "Fall into the Gap" theme, in the latest spot for the retailer's easy-fit jeans. The 30-second commercial, created in-house by the Gap, broke in cinemas during the release of "The Lost World: Jurassic Park." Three additional new spots will break in mid-June on network and cable TV.
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