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Pier 1 unwraps new campaign

Published on .

Pier 1 Imports, Fort Worth, Texas, this week breaks a national branding and promotional effort featuring the Bellamy Brothers' song "Let Your Love Flow." Spending is expected to be about $40 million. The TV and print campaign, developed in-house, is tagged "So many reasons to love Pier 1."

Copyright March 1999, Crain Communications Inc.

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